Pentagram’s Angus Hyland & Jon Marshall Give the Tote Bag a Makeover

“The new bags are an evolution from the very popular series of artist’s colour totes that I first designed for Cass Art nearly twenty years ago,” explains Angus. “They’re based on the idea of creating specific bags for specific tasks and are really an extension of the Cass Art retail experience – a wonderfully inspiring cross between a sweet shop and a hardware store.”

What’s really cool is that the central piece of each design is an A3 landscape bag. They’re made this way to perfectly hold a Cass Art drawing pad. Plus, these bags have multiple pockets in different sizes, from A4 to A7.

That’s handy because you can stash all your art supplies like brushes, paint tubes, and drawing pens in them. Some of the bags even have a neat touch – they’re screenprinted with silhouettes of these tools, giving you that artist’s workshop vibe.

“With this project, we had the chance to step into Cass Art’s world of pure joy in making,” says Jon. “The most successful aspect of the collaboration for me was the harmony we achieved between 3D design, material and form married with graphic design, print, proportion and colour, made possible through the dialogue between my team and Angus and his team as well as the extensive prototyping process with Bags of Ethics.”